Hollywood studios and consumer electronics companies gear up for the move to 4K quality content

Amazon Instant Video today announced that the company is working with the world’s leading consumer electronics companies, along with major Hollywood studios and TV programmers, including Samsung, Warner Bros., 20th Century Fox, Lionsgate, Discovery and others to offer customers a premium 4K Ultra HD experience. The announcement continues Amazon’s move to 4K – last month, Amazon Studios announced plans to shoot all 2014 original series, including comedies and dramas, in 4K Ultra HD, for its streaming packages, which will make Amazon.com have one of the largest streaming 4K libraries on the web.

For the uninitiated, 4K is the latest and most advanced in high definition video – Ultra HD – utilizing displays with an aspect ratio of at least 16:9. The 4K technology is capable of showing video at a resolution of 3,840 x 2,160 pixels or 8.3 million pixels, which is four times the number of pixels that full HD offers. 4K means customers can watch movies and TV shows with unprecedented picture clarity. 4K details are sharper, with smoother lines so that even up-close images seem clearer and more realistic. I witnessed some incredible examples of this recently at the 2013 CCW Expo that took place at the Jacob K. Javits Expo Center in New York City. Sony had an impressive line of demonstration displays showcasing 4K quality. For information about 4K and to see the latest models of 4K televisions and devices, visit amazon.com/4K.

“Customers are excited about the future of 4K and the next evolution of high resolution video. We’re working with consumer electronics leaders and Hollywood studios to make that a reality,” said Amazon Vice President of Digital Video and Music, Bill Carr. “There are a number of elements that need to work together to create a true 4K experience for customers—you need great content and compatible devices but you also need a service that can deliver that content to your devices so that it plays beautifully—we’re excited about making that a reality.”

“Warner Bros. is looking forward to working with Amazon as they offer their customers a fantastic 4K home entertainment experience,” said Warner Bros. President of Worldwide Home Entertainment Distribution, Ron Sanders. “The new 4K Ultra HD displays provide viewers with a superior picture, bringing new life to movies and TV shows, and for content that is not available in 4K, the Ultra HD displays will make every detail of your Blu-ray collection more vivid and crisp compared to standard 1080p screens.”

“We’re delighted to explore the 4K arena as part of our multifaceted relationship with Amazon,” said Lionsgate President of Worldwide Television and Digital Distribution, Jim Packer. “Ultra-high definition is the tip of the iceberg in underscoring the potential for new technologies to enrich our library of great franchises and other premium content in the years to come.”

For information about 4K and to see the latest models of 4K televisions and devices, visit amazon.com/4K.